Question 1

What is GEO and how is it different from SEO?

Accepted Answer

GEO (Generative Engine Optimization) optimizes your content to be cited by AI search engines like ChatGPT, Perplexity AI, Google Gemini, and Microsoft Copilot. SEO gets you into Google's top 10. GEO gets you quoted in AI answers. Kova is the first tool that does both.

Question 2

How does Kova compare to Surfer SEO or SEMrush?

Accepted Answer

Surfer SEO starts at $99/mo. SEMrush starts at $139/mo. Kova starts at £29/mo with SEO + GEO + HUM triple scoring that neither competitor offers. We analyze the same SERPs, extract the same NLP entities, and generate briefs that are optimized for both traditional and AI search.

Question 3

What makes Kova different from other content tools?

Accepted Answer

Kova is autonomous content intelligence. It doesn't just generate briefs — it publishes across platforms, tracks performance, learns what works for your audience, and continuously optimizes. The learning engine activates after 30 posts and gets smarter every week.

FEATURE	Kova	SEMrush
SEO Content Briefs	✓	Guru+ only
Live SERP Analysis	✓	✓
NLP Entity Extraction	✓	✗
People Also Ask	✓	✓
Competitor Gap Analysis	✓	✓
GEO Optimization	✓	✗
Dual SEO + GEO Scoring	✓	✗
Keyword Research	Via SERP	✓
Backlink Analysis	✗	✓
Site Audit	✗	✓
Starting Price	Free / £29	$139/mo

Kova vs SEMrush: Content briefs without the enterprise tax

Why teams switch from SEMrush

Try Kova free — no credit card required